Your LinkedIn home page gives you an easy way to support your customers and prospects – like, comment, and share their posts! Here’s how:
Log in to LinkedIn. The page that opens is your home page, where you will see dozens of
posts, some from your customers and prospects discussing new products, new
hires, and other good news. Simply click
the Like, Comment, and Share buttons to further their message. Each option has
particular benefits:
Like
is super easy, so if you only have five minutes, click a few likes, or hover over
the hand icon to select the Celebrate, Support, Love, Insightful, or Funny options.
Comment
allows you to say something positive about their post or to encourage others to
weigh in on their topic. Comment before liking a post since it helps the person or organization more than a simple Like. Also, comment as soon as possible after someone posts, because LinkedIn shares posts more broadly to others when it receives early activity.
Share
encourages you to comment AND spread your customers’ messages with your network
to expand their reach to many more people.
Include your
customers’ company name with an *@” symbol when commenting. Example: @technology
partners to make sure they see it.
Follow your
customers’ and prospects' company pages (by typing a company name into the search box and
clicking the Follow button on its page) to ensure that their posts appear on
your home page. Once you start interacting with people's or organizations' posts, their posts will automatically start appearing near the top of your newsfeed to make it easier to interact with them regularly.
Support your
prospects’ and clients' posts. They just may support you in return!
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WiserU, the publisher of the WiserUTips.com blog, provides LinkedIn and career training and services for individuals and organizations. Visit WiserU.com for details.
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hire Kathy Bernard to maximize their use of LinkedIn for
- sales, marketing, and fundraising through expert LinkedIn training and services. Learn more
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